West Hollywood, CA
w/Jerry Only of The Misfits on The Viper Room


My name is T.J.Roe and I'm a maker and a fixer. By training and trade I am an art director/designer, social media manager, and overall creative professional. From time-to-time I run away and join the circus of touring with a live band. I prefer motorcycles to cars in LA. I have a fat 14-year-old cat named Zero. And I've never been afraid to jump head first into something new.

I have a Bachelor of Fine Arts from the University of Nebraska.

This is what I do

Art Direction/Design

In the 9 years since graduation I've worked on a diverse range of projects: DVDs, magazines, televison, merch, awards and everything related to bars, restaurants and music venues.

Social Media

FACT: Customers are more likely to trust and buy from brands who use social media. Let's figure out the story that you would like to tell! Plus it never hurts having a designer run your social media.

Live Music

Live music is my life. My first memories are touring the midwest with my parents. I have been a musician, tour manager, van driver, venue manager (at 19), talent buyer, FOH and stage manager. DIY til I die.


I love being on the road! Whether it's playing music, tour management or as a tech, there's nothing quite like putting miles behind you, diesel fumes and meeting new people.

The Design Process

Here is an overview of how I approach each new project.


  • Client interview (Meeting)
  • Research
  • Content strategy (Sketches)
  • Analyze research


  • Build rough comps
  • Gather client feedback
  • Refine ideas
  • Client review


  • Final product formatting
  • Utilization
  • Review results
  • Refine/ Reuse/ Implement

Case Studies

Here are some in depth case studies of larger projects that I've worked on in the past.


Here are some other projects that I've worked on.

  • All
  • Identity
  • Layout
  • Packaging
  • Merch


I'd love to hear about your next project! Send me a message and maybe I can help.